Wednesday, December 18, 2019

Summary Of Pirates Of Barbary By Adrian Tinniswood

YuanYuan Zhou Section 10 Reading Review of Pirates of Barbary The Book is written by Adrian Tinniswood. Before I read the book I think pirates are rude and violent men, after I read the book I think pirates can be romantic and living for pirates can be jolly. There is always piracy on the sea since the days of commerce. Through the history of Europe, especially in the seventeenth century, piracy become a part of European history. The pirates seemed mysterious. Even in this wonderful book, there are not many part describes the pirates, it counties to be mysterious. I think it leaves room for reader’s imagination. The geographical area in which piracy took place was mainly the Mediterranean. Barbary piracy became a very threatening thing. There were many Muslim pirates attacked ships, enslaved crews, plundered cargoes and held numerous captives in their respective areas or countries, but it was done by the Muslims, there were even Christians engaged in this event as well. That time they didn’t have many job to live for. since piracy can get wealth very quickly. It kinds to become a culture alone the Barbary Coast. The violence accompanies with many facts, circumstance, history, ideology, the opportunity to strike. It became their job. Who are the victims? Christians. The Barbary Coast was Islamic. It was like a clash of religion, Islamic versus Christians. For Islamic, they thought pirates to a way of jihadist. However, for Europeans they were tyrannical people who rule the

Tuesday, December 10, 2019

SWOT Analysis for Ruth Chris-Free-Samples for Students-Myassignment

Question: Complete a SWOT analysis for Ruth's Chris at the time of the case. Answer: Strengths The presence of restaurant in five countries is identified as the main strength. Ruths Chris relished noteworthy landmark after completion of IPO and was able to raise more than USD 154 million in new capital. In 2005, the sales of the restaurant grew to record high of USD $ 415.8 million from 82 locations in U.S. and ten other international places including Canada, Hong Kong, Mexico and Taiwan. Ruths Chris grew to become one of the largest fine dining steak house in U.S. with an unwavering commitment for customer satisfaction. The menu of the restaurant comprises of premium quality lamb chops, fish, chicken, lobster and veal chops (DeMicco 2015). Weakness The limited nature of the franchises owned by other corporations is considered as the main weakness of the company. As per the given case the 51 franchisee owned eateries were owned by only 17 franchisees. Despite of franchisee agreement granting territorial protection and option to develop certain number of restaurant in the territory, it also included termination clauses in case of non-performance. This is considered as a fixed weakness and has a negative impact in the long run. The restaurant never considered diversification model and introducing new products. In addition to this, Ruths Chris never took any initiative for developing new types of restaurants. This is evident with no diversification strategy for the 92 stores. There was limited knowledge for demand in some of the situations, such as in only four international markets the company was aware that the current fine dining steak house model without brand dilution risk (Lee, Hallak and Sardeshmukh 2016). Opportunities The restaurant is having the opportunity to export large quantities of beef to Australia as there is a considerable amount of demand in the country similar to U.S. The restaurant may include high disposable income as this will be able to create appropriate pool of income from a country such as China. The opportunities of the company are further discerned with the product diversification strategy. This can be done by including newer dishes in the menu of the restaurant. The market development model for the country was identified with significant scope of revenue increment into four international markets such as Canada, Hong Kong, Mexico and Taiwan. This may offer lucrative evidence to the would-be value of the franchisees (McAdams and von Massow 2017). Threats The companys infrastructure may suffer from possible accidents. This was evident with destruction caused with kitchen fire in 1976. There is considerable amount of threat to the company in case the business is diversified across China. It is possible that well to do beef eaters may not prefer to go out for eating in countries such as Australia and China. There may be more competitors who are able to provide more diversified nature of the products as per the menu list. This may become a major limiting factor for Ruths Chris. The penetration model may not be able to compete with the fast food services such as McDonalds (Weng, Gotcher and Kuo 2017). References DeMicco, F. J. (2015) Cracker Barrel: A Strategic Case Study in Restaurant Management, Journal of Foodservice Business Research, 18(4), pp. 423434. doi: 10.1080/15378020.2015.1068677. Lee, C., Hallak, R. and Sardeshmukh, S. R. (2016) Innovation, entrepreneurship, and restaurant performance: A higher-order structural model, Tourism Management, 53, pp. 215228. doi: 10.1016/j.tourman.2015.09.017. McAdams, B. and von Massow, M. (2017) Tipped out: How do gratuities affect restaurant operations?, Journal of Foodservice Business Research, 20(4), pp. 432446. doi: 10.1080/15378020.2016.1215760. Weng, S. J., Gotcher, D. and Kuo, C. F. (2017) Lining up for quick serviceThe business impact of express lines on fast-food restaurant operations, Journal of Foodservice Business Research, 20(1), pp. 6581. doi: 10.1080/15378020.2016.1195217

Monday, December 2, 2019

Is Reddit Your Next Content Marketing Battleground

With its mix of interesting links and social commentary, I always find it surprising that Reddit isn’t on the radar of more content marketers. Many companies are already receiving a lot of website traffic from Reddit so the question becomes: can you afford to ignore such a large source of potential viewers for your content? Free Actionable Bonus: Free Actionable Bonus: Want to create better content for social media? Get the complete guide to building a social media strategy and creating content for social, plus 6 awesome examples to inspire your next post. A Big and Engaged Audience Reddit is a social news website and forum where people share interesting things they find online. The site consists of thousands of communities called subreddits, each with their own specific topic, such as technology, music or politics. And every post submitted has its own discussion thread attached. Reddit is the fourth most-visited website in the U.S. and the ninth most visited in the world. It has around 540 million visitors per month and every visitor views an average of around 10 pages every day. According to Ignite, most Reddit users are American, male and from 25 to 44 years old. But this doesn’t mean you can’t reach all kinds of people from various backgrounds and professions. The Keys to Sharing Content on Reddit Members can submit either links to another website or to their own original content and other members can upvote or downvote each piece of content. The more upvotes a post gets, the higher up it appears on its respective subreddit or the front page of the site. So, here are some tips to get the most out of Reddit. Build Your Karma Score Participation is crucial for building your credibility on Reddit. Reddit’s Karma system gives you a score based on upvotes for your posts and your comments. So reply to comments on your own submissions and comment on posts by others. Users will take you more seriously if your profile has more karma. Add Value Before posting, ask yourself if it’s relevant to the subreddit. Do a quick search to see if it’s already been covered. Provide valuable information on a topic, interesting industry insights or human stories. In-depth posts are more likely to be upvoted than one-liners. Write Long Titles Long, descriptive, compelling titles perform better on Reddit and you have 300 characters to get your point across. Full sentences are fine, whereas click-bait style headlines just won’t work. Be Authentic Although Reddit doesn’t like marketing, it does like authenticity. Quirky is good. Jimmy Hickey, the founder of Oregon-based Findlay Hats, saw the power of Reddit firsthand. When he posted about how excited he was to run into someone in Rome wearing one of his company’s hats, it went viral. Their website received around 60,000 visits and they made $28,000 in sales overnight. So, tell a story. Asking a question on Reddit is a great way to get people involved. For example: â€Å"What’s right and wrong with our new website design?† will give you valuable feedback, encourage more comments and raise your profile. Post Links to Other Interesting Content Don’t just post links to your own blog posts. Link to other useful articles that help your target audience. The community will respect you more. Try Reddit Ads This is one of the safest ways to market your business on Reddit. You can target people based on their subreddit subscriptions, so you can reach niche audiences that are more likely to engage with your brand. Explore the Reddit Opportunity Many marketers fear or ignore Reddit. But if you take the time to get to know the community, it can be a goldmine for content marketing and engagement. In addition, with links being a valuable part of any SEO strategy, Reddit can also help boost your search engine rankings and help you reach even more people. While every link starts out as a do not follow link, popular links with more upvotes are changed into do-follow links, giving your content more visibility online. The bottom line is that if people like your content, they’ll upvote it. If you engage with the community, follow the rules, answer questions and post helpful, entertaining and authentic content, Reddit could supercharge your online presence.